Posts

Showing posts from December, 2020

IKEA Ad HEMNES Cabinet

Image
 This is the creative advertisement by TWBA Agency to their client IKEA.  IKEA is pretty clever when it comes to advertising and catching the public's attention. The ads feature different styles of shoes, all stacked within each other.  The idea behind the Ikea Hemnes ad campaign is to demonstrate the versatility of space and the ample amount the user would get if they bought the Hemnes cabinet. I do like their creative concept of these two shoes are stacked together due to lack of spaces to arrange.  Besides that,  IKEA HEMNES used a creative and funny way to describe and grab the attention of the audience.  From simple, classical design with a touch of tradition to creativity, this image alone is the best to describe IKEA is a perfect shoe cabinet. 

IWC Big Pilot Watch Bus Advertisement

Image
Watchmaker IWC’s advertisement. Bus straps are designed by images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. I do like their creative ideas that  need to try a watch before buying. If the watch looks fashionable to them and attractive on their wrists,they will mostly likely buy. Besides that,  I think the message of this advertisement is that IWC’s Big Pilot’s watch helps people to have stable lives and the message is conveyed non-verbally to consumers. When the bus jerks, people may be unstable and need to hold on to the bus straps to stabilize themselves. From here, they will attracted to this straps advertisement and they will keep try to match the watch to their hands. An advertisement like this on bus strap is very rare and it could attract many people to see the advertisement. I think their creative idea on the bus strap could  increase the chances of a higher sales for IWC.  

Jobsintown.de: Life’s too short for the wrong job

Image
 This is the creative advertisement by jobsintown.de Germany for their online recruitment website. This advertisement looks creative because of the concept of choosing a girl struggling to wash a lot of clothes showing that the wrong job will make your life hard. An advertisement like this could make us to imagine and make our imagination to fly about this concept. Besides that, t hey have made these amazing advertisements with the slogan “Life’s too short for the wrong job”. Over the years they have come up with several other print adverts that have the same idea of a real person operating the machine. This campaign has won many awards. An ad like this will make the audience to see and interpret.

MacDonald's Malaysia Advertisement- OOH Campaign Celebrations

Image
  This is one of the most famous and popular advertisements of Mcdonald's Malaysia. This advertisement had gone popular and famous on social media 9 months ago.  These billboards are part of McDonald’s latest OOH campaign celebrating Malaysia’s famous sights and sounds which are unique to each location .  This advertisement is very creative because they've used their food item like french fries and ice cream to feature the iconic landmark from each state across Malaysia.    These locations include the Penang Bridge,  Petronas Twin Towers,  Sunway Pyramid, turtle nesting in Terengganu, and Batu Caves.  The first image shows a billboard with two sundae cones joined by a single fry depicting the Petronas Twin Towers with the caption “Semoga kita berjumpa lagi di Kuala Lumpur” (May we meet again in Kuala Lumpur).  Another interesting one is a billboard featuring a chocolate sundae which comes with the words “Tinggi-tinggi Gunung Kinabalu”, the title of the iconic Sabahan song by Ki

“Tangles? Switch to Rejoice Conditioner!”

Image
This is one of the Rejoice air conditioner creative advertisement in Thailand. This is one of the unique and creative outdoor advertisement in Thailand that successfully grab audience attention and it went more viral in online blogs. This advertisement is creative because they have presented the product and the benefit by combining the two unrelated items which is a hairbrush and the street cable wire to show that the new Rejoice hair conditioner could straighten and smooth your hair like the cable wire. An outdoor advertisement like this could attract the audience's attention and can make them to remember this advertisement. Besides that, they have only used a few text elements to show the brand name and also product use. Even though this advertisement looks simple, but it can make the audience keep look at the advertisement.   

Being Trapped Your Self Forever- PSA

Image
This is the creative PSA advertisement by Mahatma Gandhi Cancer Hospital & Research Institute. I do like this advertisement because it has a very strong visual message in this ads. Besides that, I also impressed with their creative idea that combined 3 images which a bottle as a jail, cigarettes as the gate, and the person as a prisoner trapped inside the jail. The combination of 3 images looks unique and creative. This advertisement creates a strong message to the public that the people who are addicts to the smoke and alcoholic drinks are considered they are trapped in jail.  Besides that, the headline " being trapped your self forever" creates enough awareness to the people. 

Get Them off Your Dog – People As Fleas

Image
 This is the creative advertisement by Saatchi & Saatchi advertising agency. I do see this print advertisement as a creative advertisement because the advertising agency had chosen a creative concept at the right place.  The genius of their visual masterpiece could only be witnessed upon taking a wider perspective. To the people looking from above, the hotchpotch of heads shuffling around the mall played the role of the nasty fleas that were missing from the image. An advertisement like this will attract the people to look at the advertisement and they might take pictures. Furthermore, people can understand this advertisement just by look at the visual because the human looks like fleas on the dog when the people look at the ads from above. 

The back seat is no safer, belt up

Image
  This is the creative billboard advertisement launched in public interest in Australia.  This advertisement looks creative because of their idea using 3d concept in billboard to create public awareness. This billboard is eliminated to show how dangerous it is driving without using a seatbelt. The concept of this billboard advertisement is  showing a person sitting on the back seat of a car that gives the impression that the person can fall at any moment. The billboard is attached with an effigy to reflect as a complete car but there is considerable space left between the effigy and the billboard in order to show the gap where a person can land in c ase of an accident. This billboard advertisement looks new and unique because this type of billboard ads are very rare on the street. So, it could attract many people to look at this billboard advertisement. Besides that, this billboard advertisement is very straightforward and the audience can easily understand the concept without taking t

Save the world with a few coins- Fundraising

Image
  This is the creative PSA advertisement published by Jung Von Matt agency for the Australian  Wildlife fund. The reason why this advertisement is looks creative for me because of their concept that changing the tree and the Giraffe into coins that showing the donation is important for the wildlife. Besides that, I do like their visual because the message is very straightforward just only presented by the visual which is the coin, giraffe, and the tree. Furthermore, I can see the effectiveness of this advertisement because their creativity in connect the idea of wildlife and the coin is conveyed a good message to the audience that the donation for wildlife could last long their existence. Even though it has joined the two unrelated ideas ( wildlife and donation) but this advertisement looks unique and persuasive.