Save the world with a few coins- Fundraising

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This is the creative PSA advertisement published by Jung Von Matt agency for the Australian Wildlife fund. The reason why this advertisement is looks creative for me because of their concept that changing the tree and the Giraffe into coins that showing the donation is important for the wildlife. Besides that, I do like their visual because the message is very straightforward just only presented by the visual which is the coin, giraffe, and the tree. Furthermore, I can see the effectiveness of this advertisement because their creativity in connect the idea of wildlife and the coin is conveyed a good message to the audience that the donation for wildlife could last long their existence. Even though it has joined the two unrelated ideas ( wildlife and donation) but this advertisement looks unique and persuasive.








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