The back seat is no safer, belt up

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This is the creative billboard advertisement launched in public interest in Australia.  This advertisement looks creative because of their idea using 3d concept in billboard to create public awareness. This billboard is eliminated to show how dangerous it is driving without using a seatbelt. The concept of this billboard advertisement is showing a person sitting on the back seat of a car that gives the impression that the person can fall at any moment. The billboard is attached with an effigy to reflect as a complete car but there is considerable space left between the effigy and the billboard in order to show the gap where a person can land in case of an accident. This billboard advertisement looks new and unique because this type of billboard ads are very rare on the street. So, it could attract many people to look at this billboard advertisement. Besides that, this billboard advertisement is very straightforward and the audience can easily understand the concept without taking too long to interpret. Furthermore, I also impressed with the text element which is very short but it has a powerful message for the public especially for the car drivers.  






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