IKEA Ad HEMNES Cabinet

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 This is the creative advertisement by TWBA Agency to their client IKEA. IKEA is pretty clever when it comes to advertising and catching the public's attention. The ads feature different styles of shoes, all stacked within each other. The idea behind the Ikea Hemnes ad campaign is to demonstrate the versatility of space and the ample amount the user would get if they bought the Hemnes cabinet. I do like their creative concept of these two shoes are stacked together due to lack of spaces to arrange.  Besides that, IKEA HEMNES used a creative and funny way to describe and grab the attention of the audience. From simple, classical design with a touch of tradition to creativity, this image alone is the best to describe IKEA is a perfect shoe cabinet. 

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