MacDonald's Malaysia Advertisement- OOH Campaign Celebrations

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This is one of the most famous and popular advertisements of Mcdonald's Malaysia. This advertisement had gone popular and famous on social media 9 months ago. These billboards are part of McDonald’s latest OOH campaign celebrating Malaysia’s famous sights and sounds which are unique to each location. This advertisement is very creative because they've used their food item like french fries and ice cream to feature the iconic landmark from each state across Malaysia.  These locations include the Penang Bridge, Petronas Twin Towers, Sunway Pyramid, turtle nesting in Terengganu, and Batu Caves. 

The first image shows a billboard with two sundae cones joined by a single fry depicting the Petronas Twin Towers with the caption “Semoga kita berjumpa lagi di Kuala Lumpur” (May we meet again in Kuala Lumpur). Another interesting one is a billboard featuring a chocolate sundae which comes with the words “Tinggi-tinggi Gunung Kinabalu”, the title of the iconic Sabahan song by Kimin Mudin. The images of the billboards taken around Malaysia have received over 1,400 likes and shared over 2,000 times at the time of posting. Besides that, this is the first food advertisement in Malaysia that has used this concept. I'm impressed with this ideas of using Mcdonald's food items to show the iconic symbols of each states in Malaysia. 

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