IWC Big Pilot Watch Bus Advertisement

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Watchmaker IWC’s advertisement. Bus straps are designed by images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. I do like their creative ideas that  need to try a watch before buying. If the watch looks fashionable to them and attractive on their wrists,they will mostly likely buy. Besides that, I think the message of this advertisement is that IWC’s Big Pilot’s watch helps people to have stable lives and the message is conveyed non-verbally to consumers. When the bus jerks, people may be unstable and need to hold on to the bus straps to stabilize themselves. From here, they will attracted to this straps advertisement and they will keep try to match the watch to their hands. An advertisement like this on bus strap is very rare and it could attract many people to see the advertisement. I think their creative idea on the bus strap could increase the chances of a higher sales for IWC. 

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