“Tangles? Switch to Rejoice Conditioner!”

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This is one of the Rejoice air conditioner creative advertisement in Thailand. This is one of the unique and creative outdoor advertisement in Thailand that successfully grab audience attention and it went more viral in online blogs. This advertisement is creative because they have presented the product and the benefit by combining the two unrelated items which is a hairbrush and the street cable wire to show that the new Rejoice hair conditioner could straighten and smooth your hair like the cable wire. An outdoor advertisement like this could attract the audience's attention and can make them to remember this advertisement. Besides that, they have only used a few text elements to show the brand name and also product use. Even though this advertisement looks simple, but it can make the audience keep look at the advertisement.   

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