Posts

“Tangles? Switch to Rejoice Conditioner!”

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This is one of the Rejoice air conditioner creative advertisement in Thailand. This is one of the unique and creative outdoor advertisement in Thailand that successfully grab audience attention and it went more viral in online blogs. This advertisement is creative because they have presented the product and the benefit by combining the two unrelated items which is a hairbrush and the street cable wire to show that the new Rejoice hair conditioner could straighten and smooth your hair like the cable wire. An outdoor advertisement like this could attract the audience's attention and can make them to remember this advertisement. Besides that, they have only used a few text elements to show the brand name and also product use. Even though this advertisement looks simple, but it can make the audience keep look at the advertisement.   

Being Trapped Your Self Forever- PSA

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This is the creative PSA advertisement by Mahatma Gandhi Cancer Hospital & Research Institute. I do like this advertisement because it has a very strong visual message in this ads. Besides that, I also impressed with their creative idea that combined 3 images which a bottle as a jail, cigarettes as the gate, and the person as a prisoner trapped inside the jail. The combination of 3 images looks unique and creative. This advertisement creates a strong message to the public that the people who are addicts to the smoke and alcoholic drinks are considered they are trapped in jail.  Besides that, the headline " being trapped your self forever" creates enough awareness to the people. 

Get Them off Your Dog – People As Fleas

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 This is the creative advertisement by Saatchi & Saatchi advertising agency. I do see this print advertisement as a creative advertisement because the advertising agency had chosen a creative concept at the right place.  The genius of their visual masterpiece could only be witnessed upon taking a wider perspective. To the people looking from above, the hotchpotch of heads shuffling around the mall played the role of the nasty fleas that were missing from the image. An advertisement like this will attract the people to look at the advertisement and they might take pictures. Furthermore, people can understand this advertisement just by look at the visual because the human looks like fleas on the dog when the people look at the ads from above. 

The back seat is no safer, belt up

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  This is the creative billboard advertisement launched in public interest in Australia.  This advertisement looks creative because of their idea using 3d concept in billboard to create public awareness. This billboard is eliminated to show how dangerous it is driving without using a seatbelt. The concept of this billboard advertisement is  showing a person sitting on the back seat of a car that gives the impression that the person can fall at any moment. The billboard is attached with an effigy to reflect as a complete car but there is considerable space left between the effigy and the billboard in order to show the gap where a person can land in c ase of an accident. This billboard advertisement looks new and unique because this type of billboard ads are very rare on the street. So, it could attract many people to look at this billboard advertisement. Besides that, this billboard advertisement is very straightforward and the audience can easily understand the concept wi...

Save the world with a few coins- Fundraising

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  This is the creative PSA advertisement published by Jung Von Matt agency for the Australian  Wildlife fund. The reason why this advertisement is looks creative for me because of their concept that changing the tree and the Giraffe into coins that showing the donation is important for the wildlife. Besides that, I do like their visual because the message is very straightforward just only presented by the visual which is the coin, giraffe, and the tree. Furthermore, I can see the effectiveness of this advertisement because their creativity in connect the idea of wildlife and the coin is conveyed a good message to the audience that the donation for wildlife could last long their existence. Even though it has joined the two unrelated ideas ( wildlife and donation) but this advertisement looks unique and persuasive.

Chupa Chups Lollipop — It’s Sugar-Free

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 This is the creative advertisement published by DBB Spain advertising agency for their client Chupa Chups.  The reason why this advertisement is creative for me because of their creative concept to promote their product by using the ants and the candy fall on the ground. The concept of the ants walks far when it's near to the candy shows that the ants don't want to eat because it's sugar-free. This advertisement is very straight forward and the visual will attract the audience to keep look at this advertisement. I'm impressed with the way they successfully advertise their product just using the copy elements "its sugar free" and the logo. The audience can understand the concept without looking at the body because this advertisement is very brief, short and make the audience easily to remember about this advertisement. 

Like sucking on a tailpipe

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  This is the creative advertisement released by JWT, Hong Kong advertising agency. The reason why this advertisement is looking creative for me because the concept is very deep and creating a serious caution to the audience about pollution. The concept of this advertisement is the image of the back of a car is printed on lid, with the straw in place of the exhaust pipe. The lid is distributed and used by roadside food stalls. When the consumer drink from this cup on the street, it would be like they were inhaling the toxic emissions directly from the vehicle. Besides that, I'm impressed with the way they created a very deep awareness by the visuals like the car exhaust connecting to the straw which making realization to the consumer that they are very near to the pollution. Furthermore, i also impressed with the persuasive copy " Pollution is closer than you think " and the slogan " friends of the earth " on the lid which are supporting the visual and the conce...