Like sucking on a tailpipe

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This is the creative advertisement released by JWT, Hong Kong advertising agency. The reason why this advertisement is looking creative for me because the concept is very deep and creating a serious caution to the audience about pollution. The concept of this advertisement is the image of the back of a car is printed on lid, with the straw in place of the exhaust pipe. The lid is distributed and used by roadside food stalls. When the consumer drink from this cup on the street, it would be like they were inhaling the toxic emissions directly from the vehicle. Besides that, I'm impressed with the way they created a very deep awareness by the visuals like the car exhaust connecting to the straw which making realization to the consumer that they are very near to the pollution. Furthermore, i also impressed with the persuasive copy " Pollution is closer than you think" and the slogan " friends of the earth" on the lid which are supporting the visual and the concept. 

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