Chupa Chups Lollipop — It’s Sugar-Free

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 This is the creative advertisement published by DBB Spain advertising agency for their client Chupa Chups.  The reason why this advertisement is creative for me because of their creative concept to promote their product by using the ants and the candy fall on the ground. The concept of the ants walks far when it's near to the candy shows that the ants don't want to eat because it's sugar-free. This advertisement is very straight forward and the visual will attract the audience to keep look at this advertisement. I'm impressed with the way they successfully advertise their product just using the copy elements "its sugar free" and the logo. The audience can understand the concept without looking at the body because this advertisement is very brief, short and make the audience easily to remember about this advertisement. 

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