Tomorrow Start's Tonight- IKEA

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This is the creative advertisement by IKEA UK & Ireland. This advertisement looks creative and imaginative when the supplement changed into the pillows. I really like this concept of changing the sleeping supplement into the pillow to show this pillow works as a sleeping supplement. This advertisement  is intended to imitate the effects of a good night’s sleep – filled with Ikea bedding pills as well. A creative unusual advertisement like this will easily attract the audience to see because this advertisement idea is very imaginative. Besides that, I'm impressed with the way they tried to match their product with the sleeping supplement pills to make the audience understand by looking at the visual instead of reading at the body copy.  

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