Ford- The City In your Hands

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 This is the creative advertisement by the Ford company to introduce the Ford Fusion car. I do like the way they presented their new model car by just using the car key to symbolize the function of this car.  It is a direct representation of a car key, but a symbolic representation of a city skyline. I really like their idea of the shape key to change into the city skyline. This shape successfully represents the whole meaning of this advertisement. When the audience look at the advertisement, it will create an adventurous feel for the audience. Moreover, an advertisement like this is easier for the audience to adapt meaning " The City In Your Hands".

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