Nived: Because Life Makes Wrinkles

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This is the creative advertisement by Jung von Matt, Germany for Nivea, within the category: Health. This creative advertisement is about middle-aged men got to see a reflection of themselves in this creative ad for ‘Nivea Men Active Age Moisturiser’ that showcases how the burden of children, broken cars, or building a home can hurl a world of worry at them and make them appear older than they are. Besides that, this advertisement has a strong message and the call to action is good. Moreover, I do like the idea of combining two unrelated visuals (men and car) that making the more eye-catching. This ad campaign is a clever take on how men may not be able to avoid a midlife crisis, but they could sure look good while they’re at it.

 

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