Protect Your Dreams

-


Protect Your Dreams Advertising Poster 



  This is an ingenious advertisement called Protect Your Dreams Bombril Fort and it was created by DPZ Propaganda agency.  The basic idea was it showed about everyone needs a peaceful sleep at the night.  This advertisement was illustrated creatively and the message is easy to understand by looking at the Ads. As we see, the advertisement shows the two old married couple was in deep sleep and the old man's dream was spoiled by the mosquito. The advertisement representing the Bombril Fort product as a specialist in give them better protection from the mosquitoes.  The marketer is trying to capture the old-age customer as their primary target audience. Other than that, I am so fascinated by this advertisement for a number of reasons. First. the creative elements used in this advertisement making the whole ads look cool and creative. The creative elements such as colors (blue, pink, purple, and black) representing of night scenery, and the types of lines (vertical, curly, doted and etc) which makes the entire graphics of animation detailed in the advertisement and make the ads more incredible. Even though in this advertainment the text doesn't involve so much yet the audience still can interpret the message well. On top of that, it is the catchy slogan that left viewers with a good impression on the product and I believe the marketing team was successful in bringing brand awareness to their potential customers.  

Comments

Post a Comment

Popular posts from this blog

Ford- The City In your Hands

-
Image
 This is the creative advertisement by the Ford company to introduce the  Ford Fusion car . I do like the way they presented their new model car by just using the car key to symbolize the function of this car.   I t is a direct representation of a car key, but a symbolic representation of a city skyline. I really like their idea of the shape key to change into the city skyline. This shape successfully represents the whole meaning of this advertisement. W hen the audience look at the advertisement , it will create an adventurous feel for the audience. Moreover, an advertisement like this is easier for the audience to adapt meaning " The City In Your Hands".
Read more

IWC Big Pilot Watch Bus Advertisement

-
Image
Watchmaker IWC’s advertisement. Bus straps are designed by images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. I do like their creative ideas that  need to try a watch before buying. If the watch looks fashionable to them and attractive on their wrists,they will mostly likely buy. Besides that,  I think the message of this advertisement is that IWC’s Big Pilot’s watch helps people to have stable lives and the message is conveyed non-verbally to consumers. When the bus jerks, people may be unstable and need to hold on to the bus straps to stabilize themselves. From here, they will attracted to this straps advertisement and they will keep try to match the watch to their hands. An advertisement like this on bus strap is very rare and it could attract many people to see the advertisement. I think their creative idea on the bus strap could  increase the chances of a higher sales for IWC.  
Read more

MacDonald's Malaysia Advertisement- OOH Campaign Celebrations

-
Image
  This is one of the most famous and popular advertisements of Mcdonald's Malaysia. This advertisement had gone popular and famous on social media 9 months ago.  These billboards are part of McDonald’s latest OOH campaign celebrating Malaysia’s famous sights and sounds which are unique to each location .  This advertisement is very creative because they've used their food item like french fries and ice cream to feature the iconic landmark from each state across Malaysia.    These locations include the Penang Bridge,  Petronas Twin Towers,  Sunway Pyramid, turtle nesting in Terengganu, and Batu Caves.  The first image shows a billboard with two sundae cones joined by a single fry depicting the Petronas Twin Towers with the caption “Semoga kita berjumpa lagi di Kuala Lumpur” (May we meet again in Kuala Lumpur).  Another interesting one is a billboard featuring a chocolate sundae which comes with the words “Tinggi-tinggi Gunung Kinabalu”, the title of the iconic Sabahan song by Ki
Read more