Posts

Showing posts from November, 2020

Chupa Chups Lollipop — It’s Sugar-Free

Image
 This is the creative advertisement published by DBB Spain advertising agency for their client Chupa Chups.  The reason why this advertisement is creative for me because of their creative concept to promote their product by using the ants and the candy fall on the ground. The concept of the ants walks far when it's near to the candy shows that the ants don't want to eat because it's sugar-free. This advertisement is very straight forward and the visual will attract the audience to keep look at this advertisement. I'm impressed with the way they successfully advertise their product just using the copy elements "its sugar free" and the logo. The audience can understand the concept without looking at the body because this advertisement is very brief, short and make the audience easily to remember about this advertisement. 

Like sucking on a tailpipe

Image
  This is the creative advertisement released by JWT, Hong Kong advertising agency. The reason why this advertisement is looking creative for me because the concept is very deep and creating a serious caution to the audience about pollution. The concept of this advertisement is the image of the back of a car is printed on lid, with the straw in place of the exhaust pipe. The lid is distributed and used by roadside food stalls. When the consumer drink from this cup on the street, it would be like they were inhaling the toxic emissions directly from the vehicle. Besides that, I'm impressed with the way they created a very deep awareness by the visuals like the car exhaust connecting to the straw which making realization to the consumer that they are very near to the pollution. Furthermore, i also impressed with the persuasive copy " Pollution is closer than you think " and the slogan " friends of the earth " on the lid which are supporting the visual and the conce

Ecovia: Stop the violence

Image
  This is the creative advertisement released by an advertising agency known as Terremoto Propaganda, Curitiba, Brazil. The reason why this poster looks creative for me because the concept of this advertisement is unique and looks new. This is Ecovia campaign advertisement which they are trying to convey a good awareness message to the public. For me, the concept of this advertisement is creative because they showed the car is stronger than the motorcycle and must overtake them with care. The visual that someone punches the men forcefully is creating the exact meaning of the text was placed on the advertisement "stop the violence" and "overtake with care". This advertisement has enough created awareness by just looking at the visual and text. Besides that, I also impressed with the concept that the car was placed at the hand that punched the face forcefully which simplifies the car could cause danger to the motorcycle if not overtake with the care. I also impressed

The Ipod Silhouettes

Image
  The Ipod Silhouettes  This is one of the creative advertisement released by Apple Inc. This advertisement looks unique compared to the other  Apple advertisement. I see this advertisement as creative ads because it's persuasive and they highlighted the main subject (subjek utama) and side subject ( subject sampingan) in detail. As we see in this advertisement, the iPod and the human showed as the main subject by pointing them by using contrast colours (yellow and black). Besides that, I also like the way they designed the man like dancing by listening to the song by holding the iPod product which Apple trying to advertise. I like the way they emphasis the product (iPod) by highlighting it in white colour. Moreover, I also impressed with the text elements that they used to give some information to the audience. They used only a few texts in this ads that seems to be very short and brief about the product.